What is Facebook Business Suite and how can I utilize it? Useful Facebook Business Suite Tips

Do you want to know how to get the most out of your Instagram and Facebook marketing? Are you familiar with Facebook Business Suite?

In this post, you’ll learn what Facebook Business Suite is and how to use it effectively.

What exactly is Facebook Business Suite, and how does it function

Since Facebook bought Instagram in 2012, marketers and small business owners have been looking for ways to make the two platforms work nicely together. Sure, you can cross-promote your posts from one channel to another, but it’s always a headache and usually requires the usage of another tool.

Mark Zuckerberg kicked off the new year with a keynote about connection and privacy. He highlighted Facebook’s long-term goal of unifying all of its messaging apps into a single app. In September 2020, Facebook made substantial progress toward that goal when it began rolling out the ability for a few select accounts to message through apps.

Around the same time, Facebook introduced Facebook Business Suite, a new management tool aimed at making it easier and faster for small businesses to administer their Facebook and Instagram profiles.

According to Sheryl Sandberg, Facebook’s chief executive officer, small businesses would be able to “publish to Facebook and Instagram at the same time, and manage and receive comments, criticism, and warnings in one location.” “They can instantly see what’s going on and hear what’s connecting with customers thanks to Facebook and Instagram insights.”

More people than ever have discovered themselves online, utilizing social media, as a result of the worldwide pandemic. This has resulted in more contact with businesses, more advertisements to businesses, and more people purchasing goods online. Facebook Business Suite allows small businesses to keep up with the rising demand for their online presence while saving time by providing a single forum from where they can reach and track their social inboxes, post interaction, and analytics.

• To ensure compatibility with the new interface, keep up with revisions to rules, and terms of service.
• React to the feedback you’ve received from your fans.
• When babies arrive, nurture is in charge.
• Create, schedule, and publish material that supports the company’s goals and vision.
• Examine the usefulness of the material being shared, as well as its economic implications.

Business Suite is accessible in both desktop and mobile versions. The Facebook Pages Manager software has been superseded by the smartphone app. If you wish to log into the Facebook Pages Manager app, you’ll need to sign in to the Facebook Business Suite app first.

Facebook Business Suite allows you to connect your Instagram and Facebook accounts

When utilizing Facebook Company Suite, Facebook recommends that you connect your Instagram account to your Facebook business page. By doing so, you will be able to increase the benefits of using Business Suite. For example, you can quickly transfer photographs and posts from one app to the other, as well as add third-party material and share adverts between the two sites.

To do so, make sure your Instagram account has been converted to a business account (you’ll be prompted to do so if you want to link the two sites with a personal account).

After that, go to your Facebook account’s profile page and select Settings from the drop-down menu. Once there, scroll down until you find Instagram on the left and follow the on-screen directions to link your Instagram account.

It’s as simple as that! After you’ve linked your Facebook and Instagram accounts, you can use Facebook Business Suite.

Organize your marketing with the tools of Facebook Business Suite

Small businesses have been looking for a low-cost social media management tool, and Facebook Business Suite appears to offer it. Like most social network management software, it has a single inbox, an insights dashboard, and the ability to generate and schedule messages across several sites. Facebook Business Suite, on the other hand, is still a long way from completely replacing other social media management solutions.

Assume you’re a small business looking to streamline your Facebook and Instagram accounts. Right now, the only platforms on which you want to build a brand are Facebook and Instagram. In that situation, Business Suite provides you with the power and versatility of other social media marketing tools without the additional costs (and without the need to use another tool).

Facebook Business Suite makes it simple to access all of the tools you need to manage your company’s Facebook and Instagram activity. The following is a list of the pages and what you may expect to find inside them:

• Home screen

This section contains a summary of alerts as well as the most recent updates from your Facebook pages and Instagram profiles, including new feedback and likes. An overview of current ad behavior and observations can also be found here.

• Activity tab

Who has interacted with your Facebook and Instagram posts is displayed in the Activity tab (liked or commented).

• Unified inbox

Using the one inbox, you may read and respond to private messages from your Facebook profile, Facebook Messenger, and Instagram accounts.

To establish an automated answer, go to Business Settings and select the Automatic Responses option.

You can use this page to set up a number of autoresponders:

Greetings to customers: Send a quick response or an away message to let others know when you’ll be back to read their message.

Notify People about Job Openings: Let anyone who applies for a job position with you know that you have received their application.

Share the following details about your page: Answer questions on how to contact you or where you can be found.

Reminders for Appointments: Submit appointment reminders the day before a scheduled appointment.

Respond to Customer Feedback: Send a note to anyone who recommends or does not suggest your organization.

• Posts

In the Posts section of Facebook Business Suite, you can create, upload, and schedule new posts to your Facebook profile and Instagram feed, as well as get a full view of the insights for each item you publish.

You may post to both Facebook and Instagram at the same time, preview how your post will appear on both networks, and add media from Business Suite.

WordPress blog entries can be shared and scheduled on Facebook, Instagram, and 15 other social media platforms. With the FS Poster auto-poster plugin, this is feasible. Try out the Demo version of FS Poster.

• Advertisements

In the Ads area, you’ll get a summary of your latest advertising. You can also create new ads and improve the ones you already have. You can send a message from your Facebook page or Instagram account.

• Section on ideas

Facebook Business Suite is a tool that allows you to manage your As you might expect, Insights contains detailed reporting on the trends and outcomes of each agency (Facebook profile and Instagram account) related to your company.

• More resources

On the desktop, you may access other Facebook features including the Events Manager, Business Settings, and the media library.

The mobile app lacks many of the capabilities seen in the desktop version (such as the media library). Most of the tools, however, may be accessed by clicking the grid symbol on the far right of the toolbar.

Facebook Business Suite vs. Facebook Creator Studio and Facebook Business Manager

The way each was created is the most major difference between Facebook Business Suite and Facebook Creator Studio.

The Facebook Business Suite was created to make managing and collaborating on a business easier across several social media platforms. While the metric overview and content development options are restricted, reading and responding to group discussions is straightforward.

Facebook Creator Studio focuses on creating and managing content for items such as stories, videos, and normal feed updates, as well as offering a more detailed view of certain metrics such as video analytics.

Access to monetization and brand relationship technologies, as well as the Live Dashboard and Sound Collection, are all advantages of choosing Facebook Creator Studio for content development over Facebook Business Suite. It’s unclear whether these features will make their way into Facebook Business Suite.

Even if Facebook intends to integrate these features into Business Suite, it will take a long time. In the meanwhile, if you’re only interested in content creation and analytics, you’d be better off starting with Facebook Creator Studio and then moving on to Facebook Business Suite for the rest of the capabilities.

Facebook Business Suite and Business Manager were developed to make managing Facebook and Facebook organizations’ investments easier for small businesses. If you have access to both, you can now easily switch between them.

Some features, such as the streamlined inbox, are available only with Facebook Business Suite. Facebook Business Manager and Facebook Pages Manager are expected to be taken down once any firm has access to Facebook Business Suite.

Final thoughts

Facebook Business Suite is being rolled out in phases, beginning with small businesses and gradually growing to larger corporations. Assume your Facebook Business Manager account has been upgraded to Facebook Business Suite. You can always go back to the Business Manager if you need to in that scenario.

Like with timelines, Creator Studio, and the current Facebook interface, Facebook would make the switch permanent and mandatory. However, if you already have Business Suite, we recommend that you upgrade and become accustomed to it.